Privacy Policy

Privacy Policy This Privacy Policy explains how Lake Trust Consulting AG (hereinafter referred to as "we" or "our") processes personal data within our online services, website, and associated web content, including any external online presences, such as social media profiles (collectively referred to as the "online services"). We adhere to the relevant data protection regulations, including the Swiss Federal Data Protection Act (DSG) and the General Data Protection Regulation (GDPR).

Controller
Lake Trust Consulting AG
Fabrikstrasse 5
6330 Cham ZG
+41 41 780 70 04
consulting@laketrust.ch

Types of Data Processed We process various types of data, including but not limited to:

  • Inventory data (e.g., names, addresses).

  • Contact data (e.g., email, phone numbers).

  • Content data (e.g., text entries, photographs, videos).

  • Usage data (e.g., visited web pages, interests in content, access times).

  • Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects Our data processing may involve the following categories of data subjects:

  • Visitors and users of our online services (hereinafter referred to as "users").

Purpose of Processing We process personal data for the following purposes:

  • Providing and maintaining our online services, including their features and content.

  • Responding to inquiries and communicating with users.

  • Implementing security measures.

  • Measuring the reach of our online services and conducting marketing activities.

Terms Used

  • "Personal data" refers to any information related to an identified or identifiable natural person (hereinafter referred to as "data subject"). Identifiable natural persons are those who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

  • "Processing" encompasses any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction of data.

  • "Pseudonymization" refers to the processing of personal data in a way that can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • "Profiling" involves any form of automated processing of personal data to evaluate specific personal aspects relating to a natural person, especially to analyze or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

  • The term "controller" designates the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

  • "Processor" means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Relevant Legal Bases Our data processing relies on the following legal bases, in accordance with Swiss and EU data protection regulations (DSG and GDPR):

  • Consent (Article 6(1)(a) and Article 7 of the GDPR).

  • Performance of a contract and pre-contractual measures (Article 6(1)(b) of the GDPR).

  • Compliance with a legal obligation (Article 6(1)(c) of the GDPR).

  • Protection of our legitimate interests (Article 6(1)(f) of the GDPR).

  • Vital interests of the data subject or another natural person (Article 6(1)(d) of the GDPR).

Security Measures We implement appropriate technical and organizational measures to ensure data security, taking into account the state of the art, the implementation costs, and the nature, scope, context, and purposes of processing. These measures aim to protect data confidentiality, integrity, and availability. Additionally, we have procedures in place to address data subject rights, data deletion, and data breach responses. Data protection is considered in the development, selection of hardware, software, and processes, in accordance with the principle of data protection by design and by default (Article 25 of the GDPR).

Cooperation with Processors and Third Parties When disclosing data to other entities (processors or third parties) as part of our processing activities, or when granting them access to data, we do so based on legal permissions, user consent, legal obligations, or our legitimate interests. This may include sharing data with payment service providers, web hosting services, and other relevant parties. When we engage processors, we establish data processing agreements in line with Article 28 of the GDPR.

Data Subject Rights As data subjects, you have the following rights under the GDPR and Swiss data protection regulations:

  • The right to access personal data (Article 15 of the GDPR).

  • The right to rectify inaccurate personal data (Article 16 of the GDPR).

  • The right to erase personal data ("right to be forgotten") (Article 17 of the GDPR).

  • The right to restrict the processing of personal data (Article 18 of the GDPR).

  • The right to data portability (Article 20 of the GDPR).

  • The right to object to the processing of personal data (Article 21 of the GDPR).

You may exercise these rights by contacting us using the contact details provided in this Privacy Policy. Contact For questions or concerns regarding this Privacy Policy or the processing of your personal data, you can contact us at the following address:

Lake Trust Consulting AG
Fabrikstrasse 5 6330
Cham ZG
+41 41 780 70 04
consulting@laketrust.ch

This Privacy Policy was last updated on October 10th 2023. We reserve the right to update and modify this Privacy Policy to reflect changes in applicable data protection laws or our data processing practices.